One of the study says a mix of media owners and agency (who collates media/billboards of 2–3 owners) and sell a pan India billboards plan to big corporates, brands & companies at a margin.
If I talk about hoarding media owners, they are someone who pays upfront annual contract fees to authority and have sole rights on those hoardings and sell them. Usually, these contracts & licences are long term say 10–15 years.
Outdoor advertising mediums are usually found in cities (highways, busy traffic junctions, markets, etc) on airports, Metro Train stations, bus shelters (Like BEST bus stands in Pune, Mumbai, etc) cab branding, bus wraps, Bus shelter advertising, bus panel advertising, etc
Prominent Outdoor Advertising Billboard Media owners list,
1. Times OOH
2. TDI International India LTD
3. JCDecaux
4. Laqshya
5. Marquis Advertising
Also, there are a few more players who own airports in only tier 2 & 3 cities.
City billboard owners are Shubindia Ad Works, Range Publicity, Bright Outdoor, Engage, Mission Ads, Alakh Advertising, Shree Advertising, Ronak Advertising, Claudericks, Shubham Outdoor Advertising, Shubhangi, Gargi Outdoor, Captions Outdoor, Asha Publicity, Target Advertising, Reflection Publicity, Revell Media, Muhurt, Arrows, Real Value, Excellent Publicity, Simca, In & Out, Proactive, Prabha Publicity, Octopus, etc plus a few of the airport media owners also own city billboards too. Hope this will be a little help.
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